Following the sale of Queensland Country Health Fund earlier this year, we took the opportunity to give our logo a mini refresh by changing the colour make up of our company name ‘Queensland Country Bank’ to one colour across two lines instead of three. This makes the logo more uniform and helps us to further strengthen the Queensland Country Bank brand, while keeping our brand recognition and legacy in Queensland.
It is also a legal requirement to ensure that the both the Queensland Country Bank brand and the Queensland Country Health Fund brand are presented separately as individual brands in the market place.
Unveiling the refreshed logo
| New horizontal bank logo | Previous horizontal bank logo |
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| New vertical bank logo | Previous vertical bank logo |
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Why have we made this change?
A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth. We want to continue to build a brand that resonates with our customers and is trusted.
As we continue to grow and look to attract new Members, our aim is to further strengthen our presence across Queensland as we strive to be Queensland’s ‘best’ regional bank. To do this we will continue to help our Members live better lives through better financial wellbeing by offering some of the most competitive products and services while being accessible and easy to do business with.
You will start seeing our new logo being used more frequently as we gradually begin to update our digital channels, sponsorships, branch signage, advertisements, media releases, banners, debit and credit cards, business cards, gift cards, email signatures, brochures, merchandise and other assets.
You'll still see the legacy logo in some of our more high profile locations, such as Queensland Country Bank Stadium. Signage in these locations will be updated when they reach end of life.